Thesis Project Process | Lab 3

GR600_OL1: Visual Communication Lab

Instructor: Jeremy Stout

Jiayu Wang

Lab 3 Persona Cards

Lab 3 PDF Document

My first step was to determine the style of the persona cards. Since my topic is "explore your dreams," the card style can lean towards dreamy and have a tarot card feel. I searched for inspiration on Pinterest and chose to use simple illustrations to express the visual effect of different personas. The selection of vernacular typeface was based on the background information and personality of each archetype.

When looking at the entire set, the cards can be interconnected. At the same time, they can easily distinguish the two personas that are not within the audience range and the other six personas that have the same design style.

One part that needs to be improved is in the presentation of the final effect of the cards. The edges of the cards are not very neat, so attention should be given to the cutting process.

After determining the elements for the illustrations, I tried to incorporate dreamy design elements from tarot cards, such as decorative lines and graphic elements. However, this overshadowed the persona's characteristics, so I removed many unnecessary elements.